Why should you scale customer success in an economic decline?
JEFF HECKLER explains:
-
switching from a one-to-one to a pooled customer engagement approach, with automation of repeatable tasks drives efficiencies
-
it increases your understanding of your customers and their journey, allowing you to segment them and interact effectively and efficiently
-
formalizing day-to-day tasks into processes and playbooks results in a more standardized and predictable customer engagement, in turn increasing leads, retention and sales
-
building a customer success flywheel—a revenue generation engine based on excellent customer experience—creates momentum with customer’s delight and trust. “Done right, your flywheel will create its own efficient energy, become self-sustaining and contribute directly to the bottom line.”
How are you automating your organization for customer success? Share your thoughts below 👇

By Jeff Heckler on Gain Grow Retain
On the blog this week, JEFF HECKLER talks “Scaling Customer Success in a Down Economy.”
(Anyone else had conversations about this topic lately? 🙋♀️ 🙋♂️)
Specifically he shares these nine actionable insights for scaling customer success:
-
Maturity Doesn’t Matter When It Comes to Scaling
-
Embrace Digital
-
Leveraging Automation
-
Customizing to Meet Customer Preferences…